Browse Tag
Marketing
4 Articles
The Brief — Free
The AI tools, agents & apps that matter — twice a week.
The Latest
The Brief — The Independence Day Pricing Massacre
Size Your Market and Price Your Product With AI, in an Afternoon
The Risk Matrix Lies to You. Write the Autopsy Instead.
Your DTC Brand Doesn’t Need a Marketing Strategy. It Needs a Distribution Bet.
03
Jul
Your DTC Brand Doesn’t Need a Marketing Strategy. It Needs a Distribution Bet.
Most "marketing strategies" for consumer brands are decks nobody executes....
03
Jul
Naming Your Startup: The Filters That Matter and the Ones That Don’t
Most founders agonize over the wrong thing when naming a company. Here's a...
03
Jul
Market Sizing for a Pitch Deck: The TAM Slide Investors Actually Read
Most TAM/SAM/SOM slides are theater — a big number borrowed from a report...
02
Jul
You Don’t Need a CMO. You Need a Strategy That Fits on One Page.
Most solo founders skip strategy because they think it requires a hire. It...
