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Kickstart
Getting from zero to one. Naming, pricing, first hires, and the early setup decisions that quietly decide everything — practical playbooks for founders just starting out.
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Size Your Market and Price Your Product With AI, in an Afternoon
The Risk Matrix Lies to You. Write the Autopsy Instead.
Your DTC Brand Doesn’t Need a Marketing Strategy. It Needs a Distribution Bet.
How to Price a SaaS Product Without Guessing
08
Jul
Your First Hire: The Week-One Setup That Decides Everything
Most founders don't botch their first hire in the interview — they botch it in...
03
Jul
How to Price a SaaS Product Without Guessing
Most founders price their SaaS off gut feel and a glance at a competitor's...
03
Jul
Naming Your Startup: The Filters That Matter and the Ones That Don’t
Most founders agonize over the wrong thing when naming a company. Here's a...
02
Jul
Your Roadmap Isn’t a Ranking Problem. It’s an Evidence Problem.
Most roadmap prioritization is just gut feel wearing a spreadsheet costume. The...
02
Jul
Your ESOP Is a Contract, Not a Spreadsheet: Setting Up an Option Pool Without the $3,000 Consultant
Most founders treat an employee option pool as a cap-table math problem. It...
